Domestic Travel Surges as Short Trips Gain Popularity
Traveloka’s latest data reveals a dramatic shift in Vietnamese holiday travel patterns, with domestic short trips overtaking long-distance excursions. During the 30/4-1/5 holiday, searches for 2-3 day “Micro-Holiday” itineraries rose nearly 40%, driven by demand for immersive, low-stress experiences. Destinations like Ninh Bình, which saw search volume triple, and coastal towns such as Nha Trang and Vũng Tàu, both reporting over 40% growth, highlight the preference for accessible, nature-rich locations.
The trend reflects a growing emphasis on quality over distance, with travelers prioritizing relaxation and cultural immersion. For instance, the rise of “green tourism” is evident in the popularity of sites like Hồ Thác Bà (now Lào Cai) and Hà Nội’s Nhà thờ Lớn, where visitors seek tranquility and authenticity. Traveloka’s spokesperson noted that these trips now fulfill the need for “complete rejuvenation in short timeframes,” reshaping how Vietnamese families plan their holidays.
This shift is also evident in the surge of domestic flights, with routes like Hà Nội-Đà Nẵng and TPHCM-Phú Quốc seeing over 40% growth in bookings. The data underscores a broader cultural shift: Vietnamese travelers are now more selective, favoring destinations that align with their values and time constraints.
International Destinations Remain Attractive Despite Shorter Itineraries
While domestic travel dominates, Vietnam’s proximity to East Asia continues to draw interest. Traveloka reported a 30% increase in searches for international flights and stays, with Chinese destinations like Guilin and Chengdu gaining traction due to their ease of access and diverse experiences. The appeal of these markets is further bolstered by budget-friendly options, with prices ranging from 3 to 17 million VND per traveler, making them accessible to a wider audience.
Vietnamese travelers are also showing a preference for shorter international trips, with 4-6 day itineraries to Thailand, South Korea, and Singapore selling out. This trend aligns with the rise of “free & easy” packages, where tourists book flights and hotels separately to customize their schedules. For example, Vietluxtour’s focus on regional tours to China and Thailand reflects this demand, offering flexibility without sacrificing convenience.
However, the emphasis on brevity doesn’t diminish the appeal of international travel. As Traveloka’s Baidi Li noted, these shorter trips are no longer alternatives but “preferred choices,” blending cultural exploration with practicality. This duality highlights how Vietnamese travelers are balancing their desire for adventure with the realities of time and cost.
Personalized Experiences Drive Demand for Tailored Travel Packages
The push for meaningful travel is reshaping the industry, with consumers demanding more tailored options. Over 60% of travelers now prioritize personalized itineraries, as highlighted by BestPrice Travel’s Bùi Thanh Tú. This includes group tours designed for small cohorts and “do-it-yourself” packages that let visitors craft their own schedules, reflecting a desire for control and authenticity.
Vietluxtour’s success with cultural and eco-friendly trips further illustrates this shift. Customers are now seeking “measured” experiences—whether exploring Hạ Long’s caves or savoring Sầm Sơn’s beaches—rather than generic tours. The rise of combo deals, which bundle flights and accommodations, also underscores the trend toward efficiency and value.
As demand for customization grows, travel companies are adapting to meet these expectations. From flexible booking systems to curated local guides, the industry is evolving to cater to a generation that values both convenience and depth. This transformation is not just a trend but a reflection of changing priorities in how Vietnamese travelers define a meaningful holiday.
Conclusion
The shift toward short, meaningful trips during Vietnam’s Lunar New Year holiday marks a pivotal moment in travel behavior, blending practicality with personal fulfillment. As domestic and international options adapt to these preferences, the industry’s focus on customization and quality will likely shape the future of Vietnamese tourism.
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